Disney Celebrates the Princess in Every Young Latina With Launch of Disney Royal Ball Quinceañera
Official Press Release:
Glendale, Calif. - May 15, 2013 - Disney Consumer Products today unveiled the Disney Royal
Ball collection, the first ever line of Quinceañera gowns inspired by the inner qualities, personalities and
stories of the Disney Princess characters. Designed and created in collaboration with special occasions fashion industry
leader, Ashdon Inc, the new gowns combine classical styling with elements of fantasy and magic to bring an air of
royalty and fairy tale to young women celebrating their Quinceañera. The debut line features 21 gowns - two
styles for each Disney Princess and a special new gown, "la Corona de la Princesa," that will be added to the line
Similar to a "Sweet 16," a Quinceañera is a coming of age celebration
for Latinas that signifies her journey from childhood to young womanhood. It often includes a religious ceremony
followed by a reception with family and friends. While there are many traditions associated with this rite of passage, the
gown is an integral and festive part of the celebration.
"The Latino community
has a strong affinity for Disney, and the Disney Royal Ball Quinceañera Collection offers another avenue to make the Quinceañera celebration even more unique and meaningful for Latina teens and their
families," said Gilberto Martinez Kladt, vice president of licensing for Disney Princess. "Disney is thrilled
to provide young Latinas with the opportunity to celebrate the elegance, grace and poise of their favorite Disney Princess
characters on such a special and momentous day."
Disney's special occasion
business for women launched in 2007 with a luxury "fairy tale weddings" bridal collection. The business continued
its growth in 2010 in collaboration with renowned wedding dress designer Alfred Angelo for the Disney Fairy Tale Weddings
collection. In 2012 the business expanded to reach teens with Disney Forever Enchanted, a line of Disney
Princess-inspired prom dresses, launched in collaboration with Ashdon Inc.
"The Disney's Royal Ball Collection is designed to create a royal statement and a lifetime of memories,"
said Nick Yeh, CEO of Ashdon Brands. "The gowns are fun to wear and fit wonderfully into traditionally festive environments, providing a magnificent
and special way for Quince girls to realize their very own princess-inspired dreams," adds Yeh.
Available in a variety of colors, featuring regal fabrications and elegant accents of crystal, embroidery
and beadwork, young Latinas celebrating their Quinceañeras can choose from any of the following dresses inspired
by the Disney Princess characters:
- Cascading waves of organza ruffles and oceans of jewels pay tribute to Ariel's courageous yet free-spirited nature.
• Belle - Versailles-inspired beadwork and sophisticated silhouettes pay
reflect Belle's elegance, intelligence and beauty.
• Cinderella -
Inspired by Cinderella's graceful elegance, these timeless gowns bring the magic of the ballroom to life, with glamorous draping
and delicate beadwork featuring coach-like embellishments.
• Jasmine -
A whole new world awaits with these exotic gowns. Shimmering beadwork and beautiful silhouettes, celebrate Jasmine's bold
and adventurous spirit.
• Mulan - These Chinoiserie-inspired organza
ball gowns capture Mulan's heroic spirit and valiant heart.
- Inspired by Pocahontas' courageous heart and love of nature, these gowns celebrate the beauty of the earth and the sky.
Cascading ruffles and elegant draping are adorned with dazzling beadwork.
• Rapunzel - A tribute to Rapunzel's passion and artistic spirit, the cap-sleeve,
organza ball gown features exquisite beading and a skirt inspired by organic, hand-rolled flowers, while the strapless style
featured a ruffled detachable skirt
• Sleeping Beauty - As alluring
and beautiful as Aurora herself, these dreamy gowns feature sweetheart necklines, delicate beadwork with whimsical skirts.
• Snow White - Inspired by the compassionate nature and grace of Disney's
first princess, these stunning gowns make a graceful yet dramatic statement.
• Tiana - Masquerade across the dance floor in dazzling New Orleans style.
These enchanting gowns capture Tiana's confident attitude and independent spirit.
Corona de La Princesa - Our very own grand addition to the Disney Royal Ball Quinceanera collection with ornate details
to celebrate being a princess.
The Disney Royal Ball Quinceañera Collection is available at specialty
and formal wear retailers in communities across the US and Canada and is available for pre-order through select retailers.
Dresses will be available in sizes 0-20 with MSRPs ranging from $530-$999.
For more information on the Disney Princess Royal Ball Quinceañera Collection
and retail outlets, Please visit: www.QuinceRoyalBall.com.
The Event Lady as usual is one of your quince Resources for news, and
she has selected her Personal Favorites to post on this Blog. Please Note: Images are Courtesy of Ashdon Brands as stated
on each picture.